Packaging And Your Company’s Reputation

There is a distant relationship between online retailers and their customers. They might not get to see each other in person. The customers go with the online ordering of the products and the products get delivered to their doorsteps. Here, the website or online store seems like the main point of interaction but it is not the case. Product packaging is also quite important here. As a matter of fact, product packaging is a free medium which can be used for the brand promotion.

Just you invest in the attractive bags and other necessary packaging supplies while running a brick-and-mortar store, you are going to have invest in the right packaging supplies if you are shipping your products in response to the online orders. A few things that you should consider while preparing an e-commerce packaging solution are worth mentioning here.

Protect internal contents

While attractiveness of the shipment is surely a factor to consider, it won’t be of much use if your product arrives damaged to the customer. So, it needs to be your first priority to ensure proper protection of the package you are shipping. For this purpose, you first need to analyze the hostile factors which can be potentially dangerous to your shipment during the transit. Make sure that you have used appropriate labels to let the handlers know about how the package needs to be handled.

The brand experience

Do your customers immediately that the package they have received is from you? If they know this in a glance, you have done the branding well. There are several options that you can consider to make your shipment recognizable. For instance, you can use unique colored mailers/cartons, or you can use specific labels with the logos and other information about your brand.

Professional and friendly

While it is important to be professional with the packaging and its presentation, you can work on those small touches to appropriately personalize the package. For instance, you can add a Thank You note in the package. While it is good to use the handwritten note, it is not a major obligation. You can use the printed note as well. You can ensure repeat sales by adding coupons in the packages. Remember, the coupons need to be added based on what your customers are purchasing.

Returnable packaging

Your approach towards managing the returns can make or break your business. About 89% of the customers say that they would buy from an online store after having a positive return experience. in this scenario, the first thing that you are going to have to do is to make sure that you have made product return an easier process for the customers. You can add return labels with the product. It will give peace of mind to the customers as they will know that they can return the product if there is a problem.