Bringing ‘WOW’ Factor in Packaging & Shipping

It is a great feeling to get your product delivered at the customer’s doorstep. But it is not everything that your business need. Your product needs to make a statement. For this purpose, you have to make sure that you have done good enough to make the product packaging attractive because that is how you can communicate with your customers.

Now, whatever you are shipping, you have to keep a few things in your mind to ensure positive impact of packaging over your brand.

Your boxes shouldn’t be boring

The first appearance of your product when it reaches the customer’s doorstep has everything to do with the perception which the customers get about your brand. If you are shipping your product in a plain box, it will be lost in the similar-looking boxes. And if the packaging is damaged, the customer will be concerned whether the product inside is safe.

While designing the packaging of your product, the first thing that you are going to have to keep in mind is the safety of your product. The outer packaging, i.e. cartons or mailers, need to be sturdy or strong enough to prevent any impact from reaching the main product.

The equally important thing to consider here is the packaging design. That’s where you need to be creative. Your main purpose should be to make your boxes stand out from other boxes being shipped.

You can build your brand with boxes

Your customers will start believing about your brand if you have done work on how your product looks. The logo and colors you use on the product play major role in this regard. Now, you may want your customers to identify your brand as being high quality, environmentally friendly, and creative. You can do all of these with the help of product packaging.

Making your customers feel special

If you want to earn loyal customers, you are going to have to get personalized with the product packaging. It doesn’t mean ignoring professionalism. You can work on the little details to make your product packaging more personalized. For instance, you can add a Thank You card in the package. Or you can add coupons to encourage your customers to buy from you again.